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Kia Niro / Hero’s Journey (United States)

AdTV (28.03.2017)

In Kia’s Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn’t a smooth ride, however, as she’s capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.

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